The company which pioneered the country’s ceramic industry also reveals it plans to innovate disease-detecting system to warn toilet users of danger
KUALA LUMPUR (20 November 2020): Malaysian Green Technology and Climate Change Centre (MGTC) has announced Claytan Group as corporate partner for Malaysia Pavilion at Expo 2020 Dubai, a global event scheduled for 1 Oct 2021 to 31 March 2022.
Malaysia Pavilion will feature Claytan along with several Malaysian brands including café and retail operators. Malaysia’s participation at the world expo is led by the Ministry of Science, Technology and Innovation Malaysia with MGTC as implementing agency.
Claytan, founded in 1920, is a pioneer in the ceramic industry in Malaysia. It was the first in Malaysia to produce the Water Saver toilet cistern and in 2007 pioneered fireclay products in Malaysia and ASEAN.
MGTC Chief Executive Officer Shamsul Bahar Mohd Nor congratulated Claytan for coming onboard as corporate partner as well as its success in securing jobs to install sanitaryware and fittings at several other pavilions and public areas at the expo site in Dubai, UAE.
Shamsul Bahar announced this at a virtual event to commemorate United Nation’s World Toilet Day 2020 themed “Sustainable Sanitation and Climate Change”. World Toilet Day aims to inspire actions to tackle the global sanitation crisis towards achieving the UN Sustainable Development Goal 6 which promises sanitation for all by 2030.
The virtual event organised by MGTC also celebrated Claytan’s 100th anniversary.
“Claytan’s centennial marks the company’s legacy and continued resilience and success as it grows from strength to strength since it was founded in 1920. Fast forward to today, the company has expanded its footprints globally.
“The recognition of Claytan products by other pavilions is testament to its product quality and companies like Claytan prove that Malaysia may be an emerging market but we have the capabilities of a developed nation,” Shamsul Bahar said.
Towards this, he said Malaysian companies should take advantage of Expo 2020, which anticipates 25 million visitors throughout the six months, to promote their branding globally by partnering with Malaysia Pavilion.
Elaborating further, MGTC Chief Operating Officer Syed Ahmad Syed Mustafa said that with an estimated 80% expo participants looking to enhance global trade, are bringing business delegations and hosting unique business programmes, Expo 2020 is an opportunity not to be missed.
“The expo is expected to produce multiple business partnerships and open up prospects for industries. We offer Malaysian brands opportunity to be our partners with various customised packages available,” he said, adding that more partnerships with Malaysia Pavilion will be announced soon.
Despite the expo’s postponement by one year, Malaysia Pavilion continues to hold activities, including virtually, to promote its participation at Expo 2020 where it will host 26 weekly thematic business programmes, he said.
The World Toilet Day virtual event was organised to promote Malaysia’s participation at Expo 2020 and share its sustainability messages, in line with Malaysia Pavilion’s ‘Energising Sustainability’ theme.
Meanwhile, Claytan Group director C. S. Chen said the Covid-19 pandemic has driven the company to innovate a system that can safeguard people’s health and safety. Claytan is conducting research on smart home technologies and big data analysis, specifically to create a disease or even cancer-detecting system that alerts users of potential health issues they might have.
“Some countries are utilising sewage surveillance programmes to test untreated sewage for fragments of the Covid-19 virus. If we can create a similar system that tests and collects data automatically from households or public toilets, which can warn you of any potential health risks you are exposed to, we can pinpoint and stop the spread of the virus more effectively,” Chen said.
He stressed that well-designed hygienic toilets can prevent many disease outbreaks, considering how rapidly germs can spread infectious diseases from the sewage or restrooms if waste is not properly disposed of or if proper toilet hygiene is not practised.
“Toilets play a vital role in protecting the environment and people’s health. In a typical household, with modern water-saving bathroom products we will be able to reduce our water consumption by up to 40%. So, on this occasion, we should be reminded to do our part to help reduce our water footprint,” he added.
In keeping its business model aligned with the triple bottom line of people, planet and profit, Claytan continued its CSR programmes during the course of the pandemic. It funded local communities and nine schools around the country to upkeep and install more systematic and hygienic toilets.
The company will be celebrating its 101st anniversary during Expo 2020 Dubai, where it will reveal the transformation of Claytan 2.0.
United Nations Pavilion Commissioner-General for Expo 2020 Dubai, Maher Nasser in his pre-recorded message for the World Toilet Day event, said sanitation, having access to clean water and the ability to wash hands regularly is critical to contain Covid-19 and to ensure all work together to eradicate the virus.
“Sustainable sanitation means building systems that contribute to reduction in climate change impact, reduce carbon emissions and help with carbon capture, for the wellbeing of communities,” said Maheer, who is also Director of the Outreach Division in the UN Department of Global Communications.
“World Toilet Day helps us galvanise our resolves to leave no one behind. It is no longer or should no longer be acceptable that half of the world’s population does not have access to proper sanitation, that over 800,000 people die every year from diarrhoea and other diseases that result from the absence of proper sanitation,” he added.
ABOUT MALAYSIA PAVILION AT EXPO 2020 DUBAI
Malaysia will be among 192 countries participating in Expo 2020 Dubai, scheduled for 1 Oct. 2021 to 31 March 2022. Themed “Connecting Minds, Creating the Future”, the world expo is the first to be held in the Middle East, Africa & South Asia regions.
Malaysia’s pavilion is self-built and depicts a Rainforest Canopy. It carries the theme “Energising Sustainability” to capture the nation’s commitment and approaches to sustainable development. It is the first pavilion at Expo 2020 Dubai announced as net zero carbon. Malaysia’s activities during the expo will include permanent displays, showcases, pocket talks, summits and forums, cultural performances, demos and 26 weekly thematic business programmes. The business weeks will be helmed and supported by 22 ministries, 40 agencies and 5 state governments.
The Ministry of Science, Technology and Innovation is the lead ministry for Malaysia’s participation at the mega event. Malaysian Green Technology and Climate Change Centre (MGTC) is the implementing agency.
ABOUT MALAYSIAN GREEN TECHNOLOGY AND CLIMATE CHANGE CENTRE (MGTC)
Malaysian Green Technology and Climate Change Centre (MGTC) was formerly known as Malaysian Green Technology Corporation or GreenTech Malaysia. MGTC is a government agency under the purview of the Ministry of Environment & Water, mandated to lead the nation in the areas of Green Growth, Climate Change Mitigation and Climate Resilience and Adaptation.
Under Green Growth, MGTC focuses on three key areas:
- Green Incentives and Certification
- Green Advisory and Capacity Building
- Green Promotion and Investment
Under its recently expanded scope, MGTC now focuses on Climate Change Mitigation and Climate Change Adaption through the following roles:
- Policy Analysis
- National Reporting
- National Programmes Coordination (Climate Change Mitigation & Adaptation)
- Focal Point for Climate Change Mitigation and Adaption Data
- Communication, Education and Public Awareness (CEPA)
MGTC is the Implementing Agency for Malaysia’s participation at Expo 2020 Dubai.