Lead

Ministry

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Implementing

Agency

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Sponsors

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#MYBUTTERFLYEFFECT

Small Action, Big Impact

The hugely visible #MyButterflyEffect Brand Campaign was designed to encourage and empower the Expo participants towards new thinking, new actions and new outcomes, premised on the fact that a small positive change can result in significant desirable outcomes.

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Conceptually, the #MyButterflyEffect inspired a green future for Malaysia and the world, with the iconic Rajah Brooke’s birdwing (Trogonoptera brookiana), Malaysia’s national butterfly, as the brand symbol.

 

To give flight to the campaign, there were several activities organised at the Pavilion encouraging visitors to make small adjustments towards a more socially conscious and sustainable lifestyle, showing them how each change can collectively contribute to a much bigger result.