26.12.2021 - 1.1.2022


Lead Ministry :

Ministry of Tourism, Arts and Culture Malaysia (MOTAC)

Lead Agency :

Tourism Malaysia (TM)


Malaysia is known for its food, jungles and biodiversity. With a variety of visitors from shoestring backpackers to luxury tourists, enjoying ecotourism in Malaysia ranks among everyone’s top priorities” –  theculturetrip.com.

Malaysia is a top tourist destination for many reasons, including breathtaking landscapes, vibrant metropolises, engaging history and culture, fantastic food, and some of the most gorgeous beaches in the world. However, another aspect of Malaysia is also gaining popularity as many people are being drawn to Malaysia by a tug on their heartstrings in regard to its abundance of unique wildlife and its species preservation efforts. If you want nature, Malaysia is the place to be.​

​Ecotourism is one of the major new focus in Malaysia’s tourism industry. The tourism experience has evolved through collaboration between Government, private sector and local communities that includes respect for nature, contribution to conservation, benefits to local communities, components of education and awareness as well as sustainability. ​

​Malaysia has launched the National EcoTourism Plan 2016 – 2025 that contains 60 Ecotourism Clusters in Malaysia and comprises 5 Focus Areas, 19 Strategies and 86 Actions.​ Under this, part of the strategy and policy direction is to encourage local and international investment in ecotourism in Malaysia, including by creating a pro-business environment for international investors based on transparency and high service delivery.

Expo 2020 Dubai is a perfect platform to further promote ecotourism in Malaysia and seek potential foreign investments into this important sector.



This week’s programme is led by the Ministry of Tourism, Arts and Culture Malaysia and its promotion agency, Tourism Malaysia. Topics of discussion during pocket talks include investment in ecotourism, synergy between ecotourism and conservation, tourism concession, community involvement, employment, ecotourism incentives and innovation.

Other highlights not to be missed are handicraft workshops, cultural performances, ecotourism packages and handicraft products.